Passionate marketing professional in arts, entertainment, non-profit and wellness providing creative communications for the community.
Brand Management
Digital and Social Media Strategy
Website Content & Design
Creative - Graphic Design, Photography, Video, Writing
Public Relations
Event Production & Promotion
Artist Relations
Media Buying
Budget Management
Project Management
Arts Industry Trends
Digital Technology Trends
Audience Development
Positioning
Neuromarketing
Experiential
Storytelling
Past Work Includes:
RL Communications - Owner, Marketing Consultant
International Bluegrass Music Association, City Winery Nashville,
Nashville Symphony, The Franklin Theatre, Col. Littleton,
Nashville Chamber Orchestra, Pepsi Bottling Group
Special Projects:
Americana Music Triangle: Worked on the launch of tourism organization managing social media, traveling the southeast region and documenting music history.
Master's Thesis: Research and analysis of visitor data for the Country Music Hall of Fame and Museum, providing marketing recommendations.
Undergraduate Internship: PolyGram Group Distribution - Supported recording artist development and new album promotion.
Equine Industry:
Equine Assisted Learning & Psychotherapy: Have partnered with mental health professionals and produced clinics for personal wellness, continuing education, and corporate team building. Includes working with outpatient treatment centers, therapeutic riding centers, and military veterans.
Lifelong rider, property and horse owner; English and Western riding, Horse Care and Barn Management, Therapeutic Riding, Equine Assisted Learning and Psychotherapy, Certified Equine Specialist in Mental Health and Learning from PATH, Int'l.