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Passionate marketing professional in arts, entertainment, non-profit and wellness providing creative communications for the community.

Brand Management

 

Digital and Social Media Strategy

Website Content & Design

 

Creative - Graphic Design, Photography, Video, Writing

 

Public Relations

 

Event Production & Promotion

 

Artist Relations

 

Budget Management

 

Media Buying

 

MS Office, Adobe Photoshop, InDesign

Project Management

Arts Industry Trends

 

Digital Technology Trends

Audience Development

Positioning

Neuromarketing

Experiential

Storytelling

 

EMPLOYMENT

The Franklin Theatre - Marketing & Community Relations Manager

Dedicated to fostering the image of The Franklin Theatre as a community cultural asset, world-class entertainment venue and premium experience for patrons, artists and guests. Developed strategic marketing plans and promotional campaigns to drive sales for venue-produced performances (average 80 shows a year) and other programming. Increased the success rate of sold-out events, achieving yearly goals of averaging 93% capacity sold and within budget.

Col. Littleton, Inc. - Product Marketing Strategist

RL Communications - Owner, Marketing Specialist

Nashville Chamber Orchestra - Marketing Development Specialist

Pepsi Bottling Group - Retail & On-Premise Coordinator

 

SPECIAL PROJECTS:

Americana Music Triangle: Worked on the launch of tourism organization managing social media, traveling the southeast region and documenting music history.

 

Equine Assisted Learning & Psychotherapy: Partnered with mental health professionals and produced clinics for personal wellness, continuing education and corporate team building working with horses. Includes working with outpatient treatment centers, therapeutic riding centers and military veterans.

Master's Thesis: Worked with the Country Music Hall of Fame and Museum researching visitor data and providing marketing recommendations.

 

Undergraduate Internship: PolyGram Group Distribution - Supported recording artist development and new album promotion.

Equine Industry: Actively involved for over 30 years with the care and ownership of horses; English and Western riding, Horse Care and Barn Management, Therapeutic Riding, Equine Assisted Learning. 

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© 2021 Rebecca L. Bauer